Best Promotion Video 2017: and the Frida goes to…

FridaEurovision Times Awards 2017 – Every year, the summer is the calm after the storm so it’s the perfect time to resume the “Eurovision Times Awards” to give prizes to the best in every category! After a week in this category, it’s time to announce the winner and hand out the Frida. So who will win?


Delegation Awards

Best Promotion Video

TheET Awards five entries nominated were:


Former winners are: Malta (2013), Montenegro (2014), Norway (2015) and France (2016). And the Frida goes to…

FYR Macedonia

Dance Alone” was performed by Jana Burčeska. Representing FYR Macedonia in the Eurovision Song Contest 2017, it was written and composed by Joacim Persson, Alex Omar, Bobi-Leon Milanov & Florence A. It failed to qualify to the Final and finished 15th with 69 points in the Second Semi Final. Nominated twice overall in ET Awards 2017, “Best Promotion Video” is its first so far! Congratulations!

You can click here to look at the full recommendations and nominations from last week’s article! There were 74 recommendations for 15 countries in the first round and 107 votes were cashed in an open poll, in exactly one week, among the 5 nominees. The complete detailed results will be announced once all polls are closed so in another week!

You can watch the wining video:

31 comments on “Best Promotion Video 2017: and the Frida goes to…

  1. First nomination and first win for FYROM! The balkans are still strong in Fridas (Slovenia and Montenegro in 2014, now FYROM!)

  2. I’m SO happy FYROM won this! It was my fave in a very strong year of promo clips (BEL, AZE, LVA to name a few)
    Congrats!!!! Love it!

    • It was hard between Belgium and FYROM for me. But I did love Azerbaijan’s too! Yeah a strong year for them: ALL from internal selection (if we add Armenia or France in the mix).

  3. All of them are nice. My fav is Armenia.
    Congrats FYR Macedonia!

  4. What the fuck? Seriously? Armenia was totally in the league of it’s own. Travesty, absolute travesty this one. And on the top, I didn’t even vote on this category, which is travesty too.

  5. I completely disagree with this choice, there were much better videos on offer; congrats!

  6. Ι’m really surprised.Not.

  7. I’m only interested in videos if there is an artistic reason to make one, and if the result is interesting from an artistic point of view. I can’t really find that dimension in this video which I don’t think contains much unique. Like the majority of videos it’s just a promotional clip.

    • Belgium was possibly the strongest one in that respect though I am personally not so fond of all that grey concrete and its dark mood – it just makes me sad…

    • I think categorizing it as only a promo clip is a bit harsh and just because it doesn’t look artistic, doesn’t mean that it isn’t. I love the raw staging in this video and its enriching story that really moves me. I also really like its simplicity and clarity on what it wants to convey, rather then having a lot of artistic meanings that does hardly make any sense. I know that art is very subjective and interpretive, but from time to time a relatively clear message is really welcoming for me at least.

  8. Btw. Morgan, I think you forgot to add the More tag.

  9. Like the first winner I have actually voted for lulz, Congratz FYR Macedonia! A really great video in both its story and elements!

  10. I am happy that MAK has finally won sth ESC-related, even if it is only a Frida. ;)
    Personally I think that Armenia was miles above anyone else in the category. I really liked Belgium too. Italy would be better if it had been shot in an office or yoga club imo.

  11. Woo!

    ‘FYROM’s was my favorite from the bunch. The extremely fun, yet melancholic setting and the superb execution deserved recognition. It’s what pushed it beyond the other competitors

    1. FYROM
    2. Italy
    3. Armenia
    4. Azerbaijan
    5. Belgium

  12. Macedonia was really good, probably my #2. Still love Azerbaijan the most though.

  13. I’m a bit surprised that FYR Macedonia won here. It is though a great video and I liked this one a lot too so congrats! :)

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