Eurovision 2013 – According to the Swedish national broadcaster SVT, the Eurovision Song Contest 2013 will cost around 12 million euros. That is only a fourth of the amount that Azerbaijan spent for the contest this year. Sweden wants, in keeping with the desire of the EBU to make the contest more affordable, downsize the costs. This was a determining factor in the choice of the smaller Malmö over favourite Stockholm.
The Executive Producer of Eurovision 2013, Martin Österdahl, said: “Baku was a prestige project, we want to return to the heart of the matter ‘. According to Swedish newspaper Expressen, the choice of Malmö is primarily motivated by economic reasoning. Österdahl continues saying that the 48 million euros spent for the contest in Baku were spent for a prestige project. “We want to return to the heart of the matter: a TV program,” he said.
The last Eurovision Song Contest held in Sweden in 2000 cost approximately 6 million euros. However, since then the contest has grown considerably, with two semi-finals and double the number of delegations participating every year. “My goal is to make 2013 a memorable Song Contest that is economically justified,” said Martin Österdahl. “And yes Malmö will cost us much less than if we had chosen Stockholm.”
The transportation, security measures and more will be considerably cheaper in Malmö. Malmö and the Skåne region , of which Malmö is the capital will invest 2,5 million euros as well. The city of Malmö hopes that these costs will be justified by the publicity the city will get during the Eurovision Song Contest.
Christer Björkman also talked to expressen and approved of smaller and cheaper arenas for Eurovision: “In recent years the contest was too big, everyone wanted to impress with big arenas but the artists almost disspeared in the arena, and they are the stars of the evening after all.” He has understanding for the dissatisfaction of some fans, fearing that final tickets will be very expensive and hard to get. However, he thinks that a smaller arena will create a better television experience as the magic between performers and public will be much better. “Moreover, the Eurovision atmosphere throughout the city of Malmö will be felt with various accompanying events, which is something difficult to create in a big city like Stockholm,” Björkman said.
Another official happy with the choice of Malmö is the mayor of Copenhagen. He said that the airport and hotels in his city will be at the service of all Eurovision fans that decide to stay in Copenhagen (20 minute train ride to Malmö). This year’s Danish representative Soluna Samay has even written on her twitter account: “So I didn’t even have to win Eurovision to have the competition in Copenhagen next year.”
- Eurovision 2013: It’s Malmö! (eurovisiontimes.wordpress.com)
- Eurovision 2013: SVT Explains Malmö Choice: ‘Size Isn’t Everything’ (eurovisiontimes.wordpress.com)
- Eurovision 2013: Split Over Three Cities? (eurovisiontimes.wordpress.com)
- Sweden to host next Eurovision in Malmo, fans upset (rt.com)
Source= expressen, eurosong.be