Eurovision 2013 – After the Swedish national broadcaster’s decision to host the 2013 Eurovision Song Contest in the Malmö Arena instead of Stockholm’s Friends Arena, there was much criticism in Sweden and on the Internet. The arena in Malmö is considerably smaller and thus fans are fearing that they may not be able to secure tickets. Now Swedish television’s Eva Hamilton has talked to Radio Sweden, explaining that according to her Malmö Arena is better suited for a show like the Eurovision Song Contest.
“Our prime task is to do an excellent TV show”
“It’s smaller, and we know that for a reasonable cost we can do an excellent TV production, something that will really stun Europe,” she told the radio broadcaster, “while we have never been to the newly-built arena in Stockholm, it’s not even opened up yet. People that are familiar with this event, they remember all the big shows that have been produced in Malmö, they remember how excellent they have been. So that gives a big hope for May. I also think there is an understanding that (the fact that) the audience is very,very large is no guarantee for a very good TV show, it might even be the opposite. And our prime task is to do an excellent TV show.”
She also said that Malmö will be more ready to provide a Eurovision atmosphere: “We’re talking about the arena, the town, all the arrangements, the big parties to be arranged in town… Malmö was the best alternative.” In Stockholm the World Ice Hockey Championships will be held almost at the same time and Eurovision would thus only be another big event, while in Malmö it will be the highlight.
“Everybody coming to Malmö (…) will feel so warmly welcomed!”
Malmö had been in the press for growing anti-semitism and ethnic tensions. Asked about this, Hamilton said: “The whole start of the Eurovision Song Contest after the Second World War was to unite the multicultural Europe with all its different peoples, languages, and religions. That has been the theme of the Eurovision Song Contest during the years, and that is really what we intend to do in Malmö. That is going to be the underlying theme of the entire event. So I can assure everybody coming to Malmö that they will feel so warmly welcomed. By Malmö, by Swedish Television, and by the people living in Malmö, and that includes Israel.”
Why is Melodifestivalen in the Friends Arena then?
Hamilton explains that the Swedish people will already know all the songs of Melodifestivalen and thus be more inclined to cheer the performers on stage. They feared that people may just not feel the same way about songs from Portugal or Malta, whose singer they do not know. They thus decided a smaller arena with a better connection between performers and audience would be better.
Source= Sveriges Radio