Editorial – As Eurovision 2011 approaches, artists are picked and songs are selected for Düsseldorf, the competition increases. Who will win and therefore host the Eurovision Song Contest in 2012? Fans of each country are desperate their country wins – national pride mainly, but it also makes it cheaper to go the next year! Others want their favourite country to win so they have a good excuse to go on holiday there.
But what about the broadcasters? They want to do well. Just look at the United Kingdom, who have finished last three times in the last eight years, much to the disappointment of the public in the UK. It looks bad to do badly, especially for a country that contributes significantly to the costs of Eurovision.
However, at the same time, not everyone wants to win. Winning the contest is great for national pride, but it comes at a cost – hosting the competition the next year. In 2010, Norwegian broadcaster NRK spent an estimated €25 million to host the contest, which was far less than Russia spent in 2009. It’s an expensive business. So just who can afford to host the Eurovision Song Contest in 2012, especially when money is still so tight across Europe?
Certainly it would seem that NRK are unwilling to host again so soon. Hosting Eurovision meant they couldn’t show the World Cup. The BBC in the UK is facing cuts and would also find it a financial burden, although there would be no question of them not hosting if the UK won. Many countries such as Hungary and San Marino struggle to afford to even send people to Eurovision, before even thinking about hosting the competition. Ireland, one of the most successful countries in Eurovision history, is in financial meltdown and RTE would surely not want the financial burden. Germany, however, seem to still be going for it, and Lena certainly seems determined to keep the Eurovision title.
So, who can afford to win this year? Or if the country that wins Eurovision can’t afford to host next year, which countries might be able to step in and host it instead?
ET: This is the first post of our new team member Noelinho. Good job! and thank you very much for your support!